Donderdag 17 september | Culture | Tjeerd Veenhoven

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donderdag 17 september

Tjeerd Veenhoven

Studio Tjeerd Veenhoven

“Hoe creatief kan een ICT’er zijn, ook zonder opdracht?”


  • Tjeerd Veenhoven
  • Tjeerd Veenhoven
    This Fold Up Store was developed for the Dutch Phone Company BEN. It was conceived by Frank de Ruwe from Natwerk and commissioned to me because of my knowledge of materials. I redesigned the tiny cardboard model Frank gave me and turned it into a very practical promotional tool.
  • Tjeerd Veenhoven
    The tulip is an icon of the Dutch culture. Strangely, the most beautiful part of the flower, the head, has no economic value. Studio Tjeerd Veenhoven worked for eight months to extract new value from this waste residual, namely pigment.
  • Tjeerd Veenhoven
  • Tjeerd Veenhoven
    The Ferry-Go-Round was a ferry across the pond between the two festival sites at the Noorderzon Festival in Groningen.

Hoe creatief kan een ICT-er zijn?

Wishful Doing is our Philosophy.

About Studio Tjeerd Veenhoven

Studio Tjeerd Veenhoven is a product design studio, however in a very different way. We design value chains, from raw material all the way up to product and the consumer experience. Because our projects are so new, different and sometimes radical we like to experiment, test and design the entire value chain to finish with a Proof of Principle. There is a lot to consider and so much involved in making new products based on new materials that an average design process takes up to a year. In this design process we are all sorts of things, inventors, producers, designers, philosophers, activists, business men, volunteers and bank. It is obvious you can’t always explain what we do in one sentence but I am happy to say that eventually every successful project can be explained in just that single sentence. 

Our aim is to seek opportunities where they are missed and to simply do good. Our projects have given us unique insight in the design process and the methods have proven themselves. At this moment three of our projects have made a successful transition from being Proof of Principle to Sustainable Business, something of which we are very proud.

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